If you ever thought about the process of becoming a professional outdoor photographer or getting paid to have your outdoor images published, then this workshop is for you. Learn to shoot salable outdoor images of landscapes, animals, wildlife and even travel and adventure genres and get published in magazines, calendars, cards and other editorial markets.
Discover how to connect with photo editors and photo buyers in local, regional and national markets. Understand the value of your work, proper business acumen and how to find the right clients. This workshop is a balanced mix of classroom presentations and discussions on file management, best business practices, marketing and promotion along with field shoots designed to help you develop a commercial eye to increase the publishing potential of your images, and constructive critiques to help reinforce and solidify key principles for success. We will use three fantastic local locations, the Arizona Sonora Desert Museum, Saguaro National Park and Ironwood Forest National Monument to develop and practice new skills. You will leave this workshop with confidence and clarity as you continue toward becoming a published photographer.
- Photographic instruction
- Three nights lodging based on double occupancy
- Transportation provided from hotel to shooting locations
- Water, snacks and one group dinner
- All applicable entrance, park, permit and tour fees
- Post workshop critique
Please be aware that shooting locations stated in this itinerary may change. Each day we will determine which locations are best based on light and weather conditions. We want to give you the best photo opportunities possible.
Day 1 – Thursday, March 7
Daily Theme: Awareness and Self-Discovery – learning the state of the industry and an overview of what it takes to be successful.
- Participant visual introductions and initial critique. Presentations and discussions include: Introducing and defining commercial outdoor photography.
- Current state of the outdoor photography industry. Who licenses outdoor imagery and how do they get it.
- What it takes to be successful: myth vs reality. 10-Steps to successful outdoor photography business.
- Lunch break
- Gearing up for outdoor location photography and traveling.
- Operating in extreme conditions. Going light and mobile. Using assistants and lighting.
- Customizing your camera and optimizing for your shooting style and different shooting situations.
- Evening/sunset location shoot at Saguaro National Park.
Day 2 – – Friday, March 8
Daily Theme: Post Production, Managing Files and Getting Creative
- Today starts with a morning shoot on location: Arizona Sonora Desert Museum.
- Upon returning to the classroom, today’s presentations and discussions include:
- Using Lightroom: best practices for file management, tracking of images and being a ruthless editor.
- Making submissions best practices. Biz writing: proposals and query letters.
- Creative Seeing and Thinking: a more critical look at lighting, design, finding your personal style and being different.
- Making marketable images – understanding what sells and what does not, tried and true concepts.
- Group edit session and critique of past evening and morning shoots.
- After dinner: finish presentations and discussions from earlier if necessary.
Day 3 – Saturday, March 9
Daily theme: The other 75% of your time: What you need to do when not shooting and editing.
- Our final morning shoot, location will be in Ironwood Forest National Monument.
- Return to classroom with group edit and critique session.
- Presentations and discussions: Breaking into the business
- Establishing a business presence: websites, blog, social media and branding.
- Understanding the value of your images and usage rights.
- How to price for editorial and local markets. Pricing programs and guidance.
Day 4 – Sunday, March 10
Daily Theme: Marketing and promotion, coming out of your comfort zone.
- Portfolios, e-promotions, printed promotions, in person meetings.
- Establishing working relationships with photo editors and art buyers for local and editorial markets.
- Seeking stock agency representation vs. marketing your own.
- Student writing assignment critiques.
- Post workshop strategies for continued business development.
The workshop will be based from:
Holiday Inn Express & Suites North Tucson
8373 N. Cracker Barrel Road
Tucson, AZ 85743
Tel: (520) 572-4777
Three nights lodging is included in your workshop fee. For pre- or post-workshop lodging, please contact the hotel directly to secure those room nights. Lodging is based on double occupancy. You may opt for a single supplement at an additional fee should you wish a private room.
Travel Insurance is underwritten by, Berkshire Hathaway Specialty Insurance Compnay, NAIC #22276. W20
- 90 days or more prior to the start of the workshop your deposit will be refunded less $100
- Between 89 and 61 days prior to the start of the workshop, AHPS will retain your full deposit.
- 60 days and fewer to the start of the workshop your entire workshop fee is retained.
Arizona Highways PhotoScapes reserves the right to cancel any workshop if our minimum student enrollment is not met. In the event AHPS cancels a workshop, participants will be given the option to reschedule to a later date or receive a full refund for the workshop components booked directly with AHPS. Please Note: we are not liable for the additional expenses incurred such as airfare, hotel accommodations or any other components booked outside of the workshop.
PAYMENT TERMS: A minimum deposit is due at registration to reserve your space. Please refer to the specific workshop for the required deposit. Final payments are due 60 days prior to departure. Approximately 15 days prior to the due date you will receive a reminder email that your balance is coming due.