Going Pro with Outdoor Photography

5 Days - Tucson, AZ
Mar 9 - Mar 13, 2022
Activity Level
Skill Level
Intermediate

$2,395.00

Registration deadline: February 1, 2022

Pay a deposit of $500.00 per item

If you ever thought about the process of becoming a professional outdoor photographer or getting paid to have your outdoor images published, then this workshop is for you. Learn to shoot salable outdoor images of landscapes, animals, wildlife and even travel and adventure genres and get published in magazines, calendars, cards and other editorial markets.

 

Discover how to connect with photo editors and photo buyers in local, regional and national markets. Understand the value of your work, proper business acumen and how to find the right clients. This workshop is a balanced mix of classroom presentations and discussions on file management, best business practices, marketing and promotion along with field shoots designed to help you develop a commercial eye to increase the publishing potential of your images, and constructive critiques to help reinforce and solidify key principles for success. We will use three fantastic local locations, the Arizona Sonora Desert Museum, Saguaro National Park and Ironwood Forest National Monument to develop and practice new skills. You will leave this workshop with confidence and clarity as you continue toward becoming a published photographer.


Workshop Includes:

  • Photographic instruction
  • Four nights lodging based on single occupancy
  • Transportation provided from the hotel to shooting locations
  • Water, snacks, and one group dinner
  • All applicable entrance, park, permit, and tour fees
  • Post-workshop critique

Here’s what attendees say about this workshop:

“Michael DeYoung has created a workshop that provides the participant with extremely valuable information about the business side of nature photography. Michael provides insights from his successful career about the different markets for nature photography and how to sell to those markets. The workshop provides practical advice and feedback on making the transition from hobby to business. Michael also informs the participants of the challenges they will face in the highly competitive nature photography markets. Michael’s presentations were filled with illustrative examples and he was always ready to answer any questions the participants had. I highly recommend this workshop for those photographers interested in learning what it takes to become a professional nature photographer.”  Roger F.

 

“Going Pro was one of the most well presented, well organized and informative workshops that I have ever attended”. — Martin B.

 

“Going Pro was a perfect blend of classroom and shooting. Michael answered every question and willingly shared his knowledge to better prepare us for going pro.” — Amy H.

 

“Michael DeYoung gives a crisp, clean and very credible review of what it takes to be a pro, not only in landscape but in any photo craft. The workshop delivered as promised, and more.” — Bill B.

Please be aware that shooting locations stated in this itinerary may change. Each day we will determine which locations are best based on light and weather conditions. We want to give you the best photo opportunities possible.

 

Day 1 –   Wednesday, March 9, 2022:  Daily Theme:  Awareness and Self-Discovery – learning the state of the industry and an overview of what it takes to be successful.

  • Participant visual introductions and initial critique.
  • Presentations and discussions include:  Introducing and defining commercial outdoor photography.
  • The current state of the outdoor photography industry.  Who licenses outdoor imagery and how do they get it.
  • What it takes to be successful:  myth vs reality.  10-Steps to successful outdoor photography business.
  • Lunch break
  • Customizing your camera and optimizing for your shooting style and different shooting situations.
  • Explanation of participant assignments for days 4 & 5.
  • Evening/sunset location shoot at Saguaro National Park.

Day 2 –  Thursday, March 10, 2022:  Daily Theme: On-Location logistics and shooting practices.  Creating Salable Imagery

  • Sunrise shoot on location:  Picacho Peak State Park.

Presentations and Discussions:

  • Gearing up for outdoor location photography and traveling.  Best practices for photographing in a variety of outdoor environments and in extreme conditions.
  • Going light and mobile.  Using assistants and lighting.
  • Trip planning:  How to maximize marketable image potential of places you plan to visit.
  • Creative Seeing and Thinking:  a more critical look at lighting, design, finding your personal style and being different.
  • How to make marketable imagery in less than ideal weather and lighting conditions and understanding what sells and what does not

Day 3 – Friday, March 11, 2022:  Daily theme: Post-production, editing, file management, and basic business writing.

  • Morning shoot:  Arizona-Sonoran Desert Museum.

Presentations and Discussions:

  • Best practices for file management, keywording, image tracking and being an objective and ruthless editor.
  • Making submissions best practices.
  • Meeting industry standard quality control for published images.
  • Business writing:  proposals and query letters.
  • Group edit and critique of first 3 shoots

Day 4 – Saturday, March 12, 2022:  Daily Theme: Breaking into the business:

Presentations and Discussions:

  • Group critique of submission assignments.
  • Establishing a business presence:  websites, blog, social media, and branding.
  • Understanding the value of your images and usage rights.
  • Pricing your imagery for editorial and local markets.  Pricing programs and guidance.
  • Afternoon/sunset shoot:  Picacho Peak State Park. (This shoot session may be canceled if running short on time to cover presentations and discussions.)

Day 5 – Sunday, March 13, 2022:  Daily Theme:  Marketing and Promotion strategies

Presentations and Discussions:

  • Best ways to market your stock.  Licensing direct and seeking agency representation.
  • Portfolios:  e-promotions, printed promotions, in-person meetings.
  • Establishing working relationships with PE and AD for local and editorial markets.
  • Entering contests and seeking directories and portals.
  • Student writing assignment critiques.
  • Roadmap to the future:  Things to focus on post-workshop to continue your path to success.

The Workshop will Begin and End:

 

Country Inn & Suites by Radisson
705 N.Freeway
Tucson, AZ 85745
Tel: (520) 867-6200

Four nights lodging is included in your workshop fee. For pre- or post-workshop lodging, please contact the hotel directly to secure those room nights. Lodging is based on single occupancy.

Michael DeYoung
Photographer
TRAVEL INSURANCE IS RECOMMENDED
There are a number of reputable companies that provide Travel Insurance.  For your convenience, we offer travel protection through TravelEx Insurance Services.  For more information on the available plans or to enroll, go to www.travelexinsurance.com or contact TravelEx Insurance Services at 800-228-9792 and reference location number 03-0147.  Travel Insurance is underwritten by, Berkshire Hathaway Specialty Insurance Company, NAIC #22276. W20

 

CANCELLATION POLICY:
Should you find it necessary to cancel your workshop, the following cancellation policy applies – NO EXCEPTIONS.
  • 91 days or more prior to the start of the workshop your deposit will be refunded less $100
  • 90 days full payment is due
  • 61-90 days your workshop fees will be refunded in the form of an AHPS Store Credit Voucher less $100 administrative fee.  The voucher is good for 18 months.
  • * 60 days or less until departure – No refund.

* If we are able to fill your seat and the workshop runs at full enrollment we will refund your workshop fees less the $100 administrative fee.

 

NOTE:  Workshop bookings including, but not limited to, outfitters, permit agencies, lodging and more are requiring firm financial commitments at 90 days.  Therefore, in order to continue to bring you to great destinations, we must strictly adhere to our cancellation policy as outlined above. We recognize cancellations can sometimes be unavoidable that is why securing a Travel Protection Plan is highly encouraged.

 

Arizona Highways PhotoScapes reserves the right to cancel or change any workshop if our minimum enrollment is not met or if situations beyond our control arise that may create unsafe or undesirable travel conditions.  Any cancelation or postponement as a result of situations beyond our control, AHPS does not promise any refunds or credits.  If and when feasible, we will attempt to reschedule the workshop at a later date.  Alternatively, we may decide to issue you credit for a future workshop, or issue a refund, less any non-refundable deposits we have paid to workshop providers on your behalf.

 

Please note that AHPS is not liable for any additional participant expenses incurred such as airfare, hotel accommodations, or any other components booked outside of the workshop.

PAYMENT TERMS:  A minimum deposit is due at registration to reserve your space.  Please refer to the specific workshop for the required deposit.  Final payments are due 90 days prior to departure.  Approximately 15 days prior to the due date you will receive a reminder email that your balance is coming due.